Effective websites are ones that do what you have designed them to do. If it’s not doing what you want it to then it’s not effective. Blogs are the same way, after all, a blog is a website. Many times it’s traffic or the lack of, but there are other reasons why a site isn’t effective. Let’s see if we can pinpoint some areas that need a little tlc.

First of all, is your niche focused or are you all over the place? Is it a lucrative niche and did you do the proper research beforehand? Meaning from the beginning did you research before you bought the domain name? Proper research is a huge factor!

To have an effective website either you or the web designer needs at least basic knowledge of SEO. If not then you can throw it out with the bath water! The content must be on target and well SEO written material, staying focused on keywords.

Do you have good information that people need or want? If you have a blog are you posting at least once a week? Are you pursuing back links? If not why not?

For an website to be effective it needs to have easy navigation as well as a good layout. Additionally, if it takes too long to load or has flashing pop ups and noise people will hit the back button asap! Most people are in a hurry and won’t tolerate hang ups.

Promotion is a major issue, which I go into detail in my promote your website post. So, I’m not going to elaborate on it here, just know, no promotion, no effective websites!

It’s also a good idea to seek opinions from other marketers. The Warrior forum is a great place to have your site critiqued, so that you will get opinions from others who know what to look for. Your friends or family may be clueless in this area.

Effective websites/blogs take time and work. Not to mention, things change fast on the web, so what was effective 6 months ago may not be effective today!

Stay on top of technology and continue to educate yourself on an on going basis. Don’t be a slacker or your site will not be effective, but instead will be lost in cyberspace.

For us to keep up with what to do and how to do it we may need help. A mentor is a great way to do it click here for a free 3 day offer at the Niche Blogger membership site.

To learn more about the Niche Blogger click here to view videos.

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